I designed and developed a professional WordPress website for SPS Investigations, helping the newly launched London private investigation firm establish a credible online presence.
SPS Investigations approached me in 2022 shortly after launching the business. As their first company website, it needed to establish trust from the outset and present the firm as professional, discreet and dependable. Alongside creating a strong visual identity online, the website also needed to support their long-term SEO strategy, with dedicated content targeting private investigation services across individual London boroughs.
My Solution
I designed and developed a bespoke WordPress website that combines a modern, professional layout with carefully selected high-quality photography to give the business a polished, high-end feel. For a private investigation company, credibility is particularly important, so the design was deliberately clean and understated while still giving SPS Investigations a distinctive online presence.
The website contains a substantial amount of written content covering their different investigation services and the areas they operate in. Rather than presenting visitors with large walls of text, I structured the content into clear, manageable sections and used visual elements such as icons, feature blocks and prominent headings to make each page easier and more engaging to read.
SEO was also an important part of the project. I created a scalable website structure that allowed SPS Investigations to target individual London boroughs with dedicated, locally focused landing pages while maintaining a consistent design and user experience throughout the site.
Since the original website launched, I have continued to work with SPS Investigations, providing ongoing website maintenance and SEO support to keep the site secure, up to date and performing at its best.
SPS Investigations has since grown to become one of the larger private investigation firms operating in London, with the website playing an important role in supporting that continued growth and generating visibility for their services online.
