Website Brief
Based in Bingley in West Yorkshire, Clever Energy Boilers have completed more than 25,000 installations over the last 15 years. Their website had become outdated, and wasn’t presenting a positive image for their brand. They approached us for a complete rebuild of the website, to increase conversions and modernise the design. The website also needed to showcase their other products, like heat pumps, instead of focusing exclusively on boilers.
Services Delivered
Our Solution
We built a bespoke website that showcases their repertoire as a top installer. Professional, easy to navigate, and full of trust signals like accreditations and review scores.
The site has a vibrant colour scheme that fits perfectly with their branding. The shades of green help re-enforce the renewable and clever energy theme, without being too overpowering.
We built a comprehensive blog section, for publishing regular SEO content and maximising traffic in the long term.
Furthermore, we built a custom coded journey for their Clever Care Servicing plans. Customers can choose from a wide range of plans using an interactive table, then get setup using a form. On the old site there were over 20 separate pages for the servicing plans, our new approach is streamlined and will avoid drop-offs.
The site presents a massive amount of high-quality content. It explains everything they offer as a business, and what sets them apart from other installers. Customers know exactly what to expect, and they can instantly see the excellent review scores the client has.
It features their ratings for TrustPilot, Checkatrade and Google, allowing users to click through and see all reviews on the respective platforms. Reviews are one of the main things people consider when choosing an installer, and they must be easily accessible.
They were delighted with the final result, and we’re excited to see the results it brings for them over the next few years!
