Our Solution

To begin with, we created a comprehensive plan for the website. We researched the renewables industry, other training providers, and the career pathways in renewables. Our copywriter wrote high-quality content for all of the website pages.

The website features careers advice, and “job profiles”. The job profiles explain how you can get into jobs like Heat Pump Engineering, and specific steps you need to take. It also explains how Future Group’s training courses help you into those careers, by giving you valuable qualifications. All of the content was optimised for SEO, to target relevant keywords. The training centre is based in Newcastle, so we ensured our SEO work was location-specific.

We built a bespoke WordPress website, which is consistent with the Future Group brand. The site features a wealth of information about the different courses, and is easy to navigate. Students can enrol on a course through the website, and pay using their card. A comprehensive booking system was built into the website. Students can pick their course start date from a calendar, and availability for the courses is managed on the backend by Future Group staff. The staff are given a calendar view with all their upcoming bookings, so the course tutors know exactly how many students are attending on each day.

The website acts as a powerful business tool, which will serve Future Group for years to come. It makes their courses more accessible for students, and allows people to enrol within minutes. Furthermore, the booking system reduces time spent on admin tasks. They don’t need complex schedules written down on pieces of paper, the website automates everything.