Our Solution

First, we completely overhauled the design. We created a modern and vibrant design, which uses a wider colour palette. A range of new graphics were designed, and we sourced high quality stock photography. The old website’s design was too text heavy. We focused on making the content engaging, and using visual elements to break up text. Strong call to action buttons feature prominently in the design, which help encourage enquiries and increase conversions.

In addition, the navigation system of the website was re-built. We introduced a “Mega Menu” on desktop devices. This lets people instantly browse their wide range of services. They have a broad service offering, and it’s important customers can quickly find the one they’re looking for.

Their old site had strong organic rankings, and lots of SEO work had been conducted on it over the years. We ensured all of their written content was carried across onto their new website, and the technical aspects like meta tags were migrated across too. This ensured that they retained their strong rankings.

We were really pleased with the finished product. The new website really sets them apart from competitors, and it’s a fantastic showcase for their services. The client has already seen an increased volume of leads from the new website, and we’re excited to see the results it brings in the long term!