2.23K
Clicks from Google Search
96.5K
Impressions on Google Search
8.3K
Website visitors
SEO – Campaign Brief
Highgate House is a luxury bed & breakfast located on the prestigious St Hilda’s Terrace in the heart of Whitby. They have four luxury ensuite rooms, all individually styled to the highest standard.
They required a high volume of traffic from Google Search, to generate more bookings. They needed to target people looking for somewhere to stay in Whitby.
Our Solution
We built a stylish WordPress website for them, showcasing the B&B and all of their rooms. As part of the website build, we performed on-page SEO optimisation. This ensured the website would start building Google rankings upon launch. Technical aspects were configured, like meta tags and descriptions. The XML sitemap was submitted to Google Search Console for indexing upon launch.
The site is highly optimised for people searching for a “bed & breakfast in Whitby”. We also ensured it ranks high for people searching specifically for “Highgate House”, because people often learn about the guesthouse through word of mouth and review sites.
In addition, the website features Whitby related content like places to eat, what’s on in Whitby, and where to park. These pages are helpful for generating more website traffic, and ranking for Whitby related keywords.
